When you have a website, it is your responsibility to be able to promote it in the World Wide Web. That’s how you can bring your products and services closer to your target customers.

Here are 7 key steps to site promotion:

1. Your site should be very convenient to navigate. It’s extremely essential that your site will be very friendly to your target customers. Fonts should be bigger, so they will become very easy to read.

2. Exchange links with other webmasters. Link exchanges can actually increase your Web traffic as well as boost your rankings in search engines. That’s why it’s recommended to exchange links with other owners of websites. However, make sure that you don’t turn your own site into link farm, or you will get penalized.

3. Choose your domain name properly. It helps if your domain name carries keywords related to your site. It can also help if it’s easy to recall and spell.

4. Select the best web host provider. Your website should be up 24/7. Thus, you must ensure that your web hosting service can actually do that for you. Also, they should be able to provide you with round-the-clock customer support.

5. Build your own brand. For your online business, try to develop your own brand awareness and use it aggressively. It will serve as your inspiration as how your website will look like, beginning from your logo, images, slogan, and even banners.

6. Develop a shopping cart. When your customers know that it’s very convenient for them to buy products from you, then they will certainly come back over and over again.

7. Hire writers for your website. You need constant write-ups pointing to your website. That’s why it may be ideal to hire at least one copywriter who can produce your desired number of articles per day. Their copies should bear a link to any page of your site.